About Us
At Wisdom, our values guide the way we operate to achieve our vision, mission and Big Hairy Audacious Goal.
To help people and organisations reach their full potential.
The primary purpose of this is to quantify – for example it can be used to count the number of firms, and the number of workers, creatively employed in any given location, and hence to identify places with particularly high concentrations of creative activities.
Wisdom is motivated by the following values – they are the foundation of all that we have achieved, pursue and aspire to be:
Our Big Hairy Audacious Goal is to positively impact the lives of 1,000,000 people. Bolstered by our vision to help people and organisations reach their full potential, the BHAG is an inspirational goal set by our team as part of our strategic planning.